Launching and growing a food business requires significant upfront investment – but obtaining the funds to get one off the ground is a challenge for many start-up founders. This is especially true for diverse entrepreneurs, who face systemic challenges in accessing business funding, including grants and loans.
That’s where the Nourish DC Collaborative comes in. Since 2021, it has deployed $935,000 in grant funding over two rounds to 22 diverse-owned businesses (15 of which are also woman-owned). In addition to these grants — which are rarely an option in the food industry — Nourish DC has offered $15 million in loan financing and $625,000 in funding to help partners increase their technical assistance and lending capacity.
Funding That Fuels Communities
Nourish DC grants are available to D.C. businesses ranging from grocery stores to urban farms, food processors, and restaurants that increase access to healthy food and create high-quality jobs in the community. All current grantees are located in Supermarket Tax Incentive Areas (neighborhoods with poor access to groceries and fresh food), primarily in the District’s Wards 5, 7, and 8.
The grants can be a lifeline for founders in the early stages of starting a business who may not qualify for loans.
“Many of our grantees are receiving their first grants, which gives them the confidence and validation to grow their businesses,” says Alison Powers, director of Economic Opportunities for Capital Impact Partners.
Since community members are better placed to understand their neighbors’ needs than funders, Nourish DC grants are responsive and inclusive, allowing recipients to direct the funds in the ways that will most benefit their businesses and communities.
Grantee Story: Turning a Family Food Tradition Into a Business
When D.C. native Patrice Cunningham lost her job as chef and manager of a Korean BBQ restaurant in the District at the start of the COVID-19 pandemic, she saw a moment of opportunity.
Cunningham held an MBA and had long dreamed of starting a business that celebrated the foods from her blended Korean and African-American heritage. In the summer of 2020, she landed on a plan: selling fresh kimchi using her mother’s recipe. With the U.S. market for kimchi — a traditional Korean dish made of salted and fermented cabbage and other vegetables — valued at $70 million, Cunningham knew that her idea had potential. But securing funding for her new business, which she named Tae-Gu Kimchi for her mother’s hometown in South Korea, wasn’t so easy.
Facing Financial Headwinds
From the start, Cunningham hoped to create a national brand and see Tae-Gu Kimchi on grocery shelves across the country in stores like Whole Foods and Trader Joe’s. But when she lost her job, Cunningham only had $500 in her bank account. To cover start-up costs, including licensing fees, supplies, packaging, and commercial kitchen space, she accepted a loan from a friend and maxed out her credit cards. Her mother pitched in to buy ingredients and help her make the kimchi.
Cunningham’s initial weekly sales at farmers markets were enough to cover ingredients for the next week’s batch of kimchi — but her reliance on revenue meant she couldn’t scale up or work toward her goal of getting her product onto store shelves.
The obstacles Cunningham faced weren’t unique. In addition to difficulty accessing credit, diverse-owned businesses nationwide hold fewer cash reserves and report lower first-year profits, factors which can curtail a business’ ability to grow and even to survive long-term.
But when Cunningham was awarded a $45,000 Nourish DC grant in early 2023, Tae-Gu Kimchi’s trajectory changed quickly.
“It was like winning the golden ticket,” Cunningham said. “It was pivotal because I was ‘bootstrapping’ at that point. I had all these costs, and I had run out of packaging.”
Preparing For Scale
With Nourish DC grant funding in hand, Cunningham went from selling kimchi at four farmer’s markets per week to 15. She purchased a truck, additional tents and tables, more packaging (featuring a brand redesign), and commercial refrigeration space. She also immersed herself in courses and programs about everything from packaging to pitching her product to grocery stores.
Since Cunningham’s mother had always made kimchi from memory, one key challenge was scaling her recipe. Cunningham carefully documented her process and the exact mix of ingredients that made the kimchi stand out. “That taste is something you can never forget,” she says.
Tae-Gu Kimchi’s growth has allowed Cunningham to build a sales team of nine employees and a kitchen team of three in addition to herself, expanding the Nourish DC grant’s impact.
Growing Within the D.C. Community
When small businesses succeed, they create a rising tide that lifts those around them. Nourish DC grant recipients don’t just provide their communities with additional food options, but also with job opportunities and chances for neighbors to get to know one another.
In the last year, Tae-Gu Kimchi’s growth has allowed Cunningham to build a sales team of nine employees and a kitchen team of three in addition to herself, expanding the Nourish DC grant’s impact. She also used to grant funding to dramatically scale up her farmers’ market business, going from four markets per week to 15 and hiring a company to set up and manage these. This gave her more time to pursue grocery sales channels, manage online sales, and develop content for social media.
With Nourish DC grant funding in hand, Cunningham went from selling kimchi at four farmers’ markets per week to 15.
Cunningham has deep appreciation for Nourish DC and the support she received. “They understand that DC is a big food scene right now and so many people are starting food businesses,” she says. “They give businesses the opportunity to make it.”
The Nourish DC grant had the desired impact. As of 2023, Cunningham’s various sales channels — farmers’ markets, grocery stores (her products are sold at two Dawson’s Markets in the DC area), and online sales — are consistently producing revenue of $15,000 to $20,000 per month, with a few months spiking upwards of $30,000. Local customers also can pick up the kimchi at her Ward 5 location or have it delivered.
Now, Cunningham is looking for the capital to fuel her next round of growth, which will include building her own kimchi kitchen/production facility, identifying a co-packing partner, and making inroads into retail channels. “I’m going to take this as far as I can,” she says.
A strong local food ecosystem is essential to community health and economic prosperity — and in Washington, D.C., food deserts (areas without full-service grocery stores) in communities living with lower incomes are a significant factor in persistent food insecurity. Building local food businesses in underinvested communities can help support healthier neighborhoods, build economic prosperity, and increase access to high-quality jobs.
In 2021, Capital Impact Partners and the Government of the District of Columbia – along with a group of partners – launched the Nourish DC Collaborative, an initiative that supports the development of locally owned food businesses in D.C. communities to create vibrant, healthy neighborhoods.
Nourish DC offers flexible loans, grants, and technical assistance to emerging and existing food businesses. While it serves the entire District, the collaborative focuses on supporting businesses in underestimated neighborhoods, which are more often owned or led by people of color.
In this blog series, learn how food business owners are supporting their local communities and how technical assistance offered through Nourish DC helped them create change.
By Ellis Carr, President and CEO of Capital Impact Partners and CDC Small Business Finance (each is part of the Momentus Capital branded family of organizations)
In 2022, a Fast Company piece by Porter Braswell released new statistics that painted a telling picture: in 2021, only 1.4% of Black founders received venture capital funds. That’s a stark number when you consider that more than 13 percent of the U.S. population is Black or African American. It is not surprising, however, given that Black investors only make up 3% of the venture capital industry. The numbers are similarly poor for women-led startups, which only receive 2.3% of venture capital funding, and whose leaders only make up 5.7% of venture capital partners.
When you think that racial inequality, specifically as it relates to Black Americans, has cost our economy over $16 trillion over the last 20 years, it’s clear that our approach to investing in diverse entrepreneurs needs to change.
Abner Mason came up with the idea for SameSky Health in 2013 with a dream of creating a company that is on a mission to advance health equity. From its inception, SameSky Health has been focused on engaging and helping Americans who are marginalized or under-resourced.
To advance that mission, Mr. Mason worked with Momentus Capital, a family of mission-driven organizations that includes Capital Impact Partners, CDC Small Business Finance, and Ventures Lending Technology. Through our impact investing program, SameSky Health received a $5 million venture debt bridge loan to support the growth of the company. We talked to Abner about how this investment is helping SameSky Health in its efforts to address a significant market challenge to help disinvested communities get guidance and navigate a complex health care system.
Q: What do you feel you have achieved the most since starting the company?
Abner: I’m very passionate about the mission of SameSky Health, to create cultural connections for a healthier, more equitable world. I feel fortunate to have built a company where people who are just as passionate as I am about our mission have joined the organization. We’ve built a team of incredibly talented people who are focused on creating a solution that enables equitable health care.
Health equity is at the center of everything SameSky Health does. We have established ourselves as a leading health equity company. We are focused on raising the bar in America for health equity and how we should treat the people we are trying to help navigate our complex health care system.
We have built a leading, scalable health equity technology platform, unlike no other, that enables health plans and other health care stakeholders to comply with new health equity-related requirements that they will have to comply with now and in the future.
Q: The need for funding means that you’ve achieved a certain amount of growth. What challenges/barriers have you faced in terms of attaining funding for SameSky Health?
Abner: One of the major challenges I have run into over the course of my career is trying to raise money as a founder of color. I am optimistic about the future, as I have seen great progress being made from investors in startups supporting new businesses founded by people of color, which has more than doubled since 2020.
Another challenge I have faced in the past is gaining support from investors to raise funds for a solution that addresses low-income, underserved communities, particularly those people who are enrolled in Medicaid. Up until recently, venture capitalists did not understand the Medicaid market or the extraordinary need for advancing health equity. I am very optimistic about the traction in investment and innovation in this space over the past two years to help address health disparities.
Q: Momentus Capital, however, is able to offer something that hopefully can make an impact with a lower risk. Any thoughts on that relationship so far?
Momentus Capital is essential for a company like SameSky Health. The company played a crucial role in helping SameSky Health secure bridge funding as we progress to raise our Series C funding, which is the next step. We are deeply grateful for their flexibility and support of SameSky Health.
Q: Why did you choose Momentus Capital versus another investor? What was the difference maker for you?
Abner: It was clear to us that Momentus Capital values working with partners to impact change in the health care system and drive health equity. This aligns well with our values and mission. Their approach allowed us to easily structure a deal that was fair to everyone given our alignment around advancing health equity. Momentus Capital stands out from others for their flexibility in working with our team and their ability to quickly move toward a transaction to help us continue scaling and driving equity in health care.
Q: How do you think SameSky Health improves the lives of people in the community through health care, and how does proper investment into funding drive these positive aspects?
Abner: SameSky Health has built an innovative solution that combines technology and human touch to deliver a culturally tailored, personalized experience to members of health plans. If the health care industry continues to try to address challenges the same way they always have, we’ll never achieve better outcomes. Innovation and investment in health care IT innovations are so important. Investors need to support startups that are building solutions that will meet the needs of low-income, underserved communities. Investors need to be more proactive in seeking opportunities to work with companies such as SameSky Health.
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